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The Making of a Tank Savvy Minute - UST Training

December 18, 2017

Notes from the field…

Making a one-minute training video at a real live gas station sounds easy but there’s plenty that can and usually does go wrong in the field when the camera starts to roll. Our Tank Savvy videos are shot on location to give each clip the “this is totally real” feeling. However, lighting, ambient noise, discovering wrong or broken equipment, busy foot and car traffic, loud c-store customers, and the periodic unexpected surprise all makes for very fluid working conditions.

I’ve had deer walk into the shoot, loud traffic from an unloading ferry whiz by, merry drinkers shouts obscenities, a Harley fire up and take off, dogs bark, and homeless man almost ram me with his laden shopping cart.

Recent we shot a series of Tank Savvy Minutes at a very busy gas station in downtown Portland, Oregon. Andrew Knapp and Loren Swalheim of Franklin Fueling Systems approached me at the PEI show in Chicago and the plot was hatched to shoot a series of videos about the Franklin EVO 550.

The fun part about shooting training video is scripting something that is original, helpful and maybe a little playful. Andrew and Ryan fly out, met me and my Portland friend Nick the cameraman, then we spent about a half hour getting me familiar with the EVO 550. Here’s one video from the shoot. More to come soon.

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